ELLE : Sustainable And Natural, Tangerine Is Offering Bio Jewellery Made With Spices

ELLE : Sustainable And Natural, Tangerine Is Offering Bio Jewellery Made With Spices

Jewellery is meant to sparkly and shiny. It’s supposed to catch the light and blind haters. Sure it serves up some sizzle and spice, but what you don’t expect are actual spices. You’re going to be in for a surprise. Tangerine is India’s first bio-jewellery brand. Wait, what is that? Tangerine jewellery is created by using natural elements, all the pieces are unique in its shape, size and in their properties.

ELLE spoke to Shristi Ghunawat, founder of the brand about Tangerine, the concept of bio jewellery and more. 

What was the conversation that sparked the idea of this collection?

Through the Spice Collection we celebrate the feeling of comfort, nostalgia and warmth. We are paying homage to the spices that have been a part of our everyday life. From the first cup of tea in the morning to the immunity booster kadha at night, spices are a big part of who we are. 

Spices have always been an important part of the Indian kitchen. From our grandmothers to our mothers and now to us, spices have been a part of every big or small celebration. For thousands of years, spices have been traditionally used in India for three reasons, their flavour, their ability to preserve food and their medicinal properties. By presenting you the Spice Collection, we present India in a little box! So that you can carry the feeling of homeliness, warmth and vitality wherever you go. 

What did you see or hear that has influenced this collection?  

During my search for elements to be incorporated in our third collection, I looked for elements that not just a particular section but the majority of people would connect with. Therefore, inside of looking for natural elements in forests and tribal regions, I started searching my house for the piece that we so subconsciously, or without giving much thought to, use in our day-to-day life. I chose spices not just because it is an everyday item but because the shape, size and smell of each spice is so different and prominent. I was really intrigued by the medicinal properties and health benefits each spice holds. And how every Indian household has a box full of spices that have an individual smell and taste. So my search for the ideal element for the collection ended in my own kitchen. 

Read More : https://elle.in/tangerine-jewellery-spice/ 

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